The Affordable Funeral Company’s mission is to make funerals affordable again for the majority of people, especially in these present times of austerity, to enable bereaved families to celebrate and mourn the passing of a loved one without the worries and financial burdens of the current funeral pricing structure.
Under our sister company Chapel-media, we have created quite a few websites in the Funeral niche and know from experience that this industry is driven by word-of-mouth sales and offline newspaper and magazine advertising.
Things will only stay this way for the near future as the generational shift is occurring, so we know that the children of aging relatives are now more web savvy than in the past. So building a strong online presence now is a good thing.
We did quite a bit of market research in this niche, and the local search engine market.
