ssaMedia https://www.ssamedia.com Web Design, SEO, Marketing NJ Mon, 12 Jun 2017 20:19:34 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 Disadvantages of Using Posters for Advertising https://www.ssamedia.com/disadvantages-using-posters-advertising/ https://www.ssamedia.com/disadvantages-using-posters-advertising/#respond Wed, 22 Feb 2017 16:23:22 +0000 https://www.ssamedia.com/?p=10451 Before promoting a business through various media, it is important for the marketing team to have several brainstorming sessions. Such sessions will help the team to identify the best marketing strategies and media through which the messages should be communicated. Today, technology has made it possible for such teams to choose from a variety of advertising media. In this regard, one can opt for print media, electronic media or online marketing platforms. Posters have been used for advertising over an extended period of time. However, with the changing times, most people are moving to more effective advertising techniques. Although a good number of businesses use printed posters to communicate their ideas, most companies have pointed out the disadvantages of using the same. As such, it is the job of the marketing department of a company to determine the feasibility of using posters. Risk of vandalism and extreme weather conditions Posters are exposed to the danger of being vandalized by malicious individuals. For instance, some industry players can pull down posters belonging to their competitors. At the same time, depending on the material on which posters are printed, they can be damaged by extreme weather conditions. When posters are exposed to these risks, the marketing message may fail to reach the target group. In this way, the business will find it hard to meet its marketing objectives. Moreover, the business will fail to recover money spent on designing and printing the posters. Limited information To make it easy for customers to skim through posters, it is advisable not to cram the posters with information. However, complying with this can force a business to leave out important pieces of information. At the same time, the size of the posters can make it difficult for a business to include all the pieces of...

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Why You Should Use Postcards To Promote Your Business https://www.ssamedia.com/use-postcards-promote-business/ https://www.ssamedia.com/use-postcards-promote-business/#respond Thu, 16 Feb 2017 16:18:38 +0000 https://www.ssamedia.com/?p=10448 Marketing is an essential part of the business operations of any company. For this reason, any business that is keen on remaining relevant and staying ahead of competition should use effective marketing strategies and techniques. Since the advent of technology, businesses have found some ways through which they can market their products and services. One of the most popular ways of achieving a business’ marketing objectives is by using postcards. Indeed, the use of postcards in Toronto has been on the rise, with many companies focusing on reaching wider audiences. Such businesses attest to the fact that the use of postcards results in numerous benefits to any business. Why you should use postcards to promote your business Most of the businesses that use postcards in Toronto do so to generate website traffic and sales leads. However, any marketing effort must be repeated if one is to realize success. As such, the use of postcards requires hard work and constant commitment. Postcards work for any business Due to the flexible nature of postcards, the same can be used to market virtually any business activity. As such, regardless of the industry in which a business is involved, managers can consider this option. While internet marketers have used the tools to generate internet traffic, retail outlets have used them to attract customers and direct marketers have found them useful in making sales. Postcards are easy to test Every business effort should be measured and evaluated from time to time. Postcards present many players in Toronto with this advantage. A business can consider sending postcards to a small group of people in an attempt to test their profitability and feasibility. If the same are not profitable, some changes and adjustments can be made before they are sent to a larger group of customers. They...

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Fundamentals for Success in Digital Marketing https://www.ssamedia.com/fundamentals-success-digital-marketing/ https://www.ssamedia.com/fundamentals-success-digital-marketing/#respond Wed, 08 Feb 2017 16:13:37 +0000 https://www.ssamedia.com/?p=10445 Too many people, success, can be defined in some different ways. It is the same when someone talks about success in digital market strategy. This comes from the establishment of a reliable tracking solution through to knowing which channels that are to be present as well as the allocation of budget for each. The question that has been on the minds of many people is what exactly are the fundamentals for digital marketing success? Here are some of the fundamentals that can put a person on track for digital marketing strategy success. Sharing of fresh content on a regular basis To be able to keep a steady flow of visitors to a site, a constant stream of useful as well as interesting content is crucial. It is also important to note that while generating the content, which must be of high quality, it is a must to consider a way of actually engaging potential customers along the stages of the purchasing process. It is also important to offer content that differs such as infographics, videos and other various multimedia functions of interest to the customers. Building a social face Getting involved in social channels the website visitors are likely to be present is one of the most ignored ways of digital marketing. Most entrepreneurs and ventures find this way a waste of their time though it can be one of the most effective means of digital marketing. Be it Facebook, Twitter, Snap Chat, YouTube or even LinkedIn. These social sites allow some level of trust relationship with the targeted audience. In addition to that, by just writing blog posts that can resonate with readers can help the project a great deal. By building a social face, it highly increases the chances of the potential customers being interested in doing business...

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Reasons Businesses should use social media https://www.ssamedia.com/reasons-businesses-use-social-media/ https://www.ssamedia.com/reasons-businesses-use-social-media/#respond Tue, 31 Jan 2017 16:08:23 +0000 https://www.ssamedia.com/?p=10442 Social media is growing in stature every single day, and a large number of people have been looking for ways to use social media in promoting their businesses. The odd question that typically crops up is the amount of time an entrepreneur should be investing on social media. The other issue that most people have been asking is, is social media worth it? Social media, when used correctly, can easily be one of the best ways a business can use to grow its brand. With that being said, what are the reasons that any entrepreneur be it one who is starting or one that is already established should use social media? Better customer service If a brand wants its customers to see how well they are organised and how well they can offer excellent customers service, all they have to do is provide answers on social networking sites. This is because they can reply to a significant number of comments or complaints simultaneously. Nowadays the first place that anyone will go to voice his or her concerns or comments is on social media making it the easiest way a franchise can bridge the gap with his or her customers. When the client’s care answers the questions well, other clients will also get to see the kind of customer care service that is being offered. Visibility Being visible is imperative in any form of business venture.  Social media can provide visibility quickly and therefore make the customers notice that the brand does exist. In business, if customers forget that a brand exists they suddenly start flooding to competitors that are visible. In today’s world, if a company is not active on various social media platforms they may end up losing much business. Reduce overall marketing costs No one pays to advertise...

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What SEO is not https://www.ssamedia.com/what-seo-is-not/ https://www.ssamedia.com/what-seo-is-not/#respond Thu, 26 Jan 2017 15:58:42 +0000 https://www.ssamedia.com/?p=10439 Welcome to the age where everyone is an online expert. More people own websites now than ever before, so the need for a complete understanding of how to win the online game becomes necessary. Well, most people claim to have this skill, refusing to understand that this whole ‘online business’ is still in its ‘formation phase’ and we all have to keep learning what works. One of the most important phenomena is in the digitized world is SEO! That is how websites win or lose on search engines; Search Engine Optimization! Many think they have a clear understanding of SEO is. Well, that is not the case to most people. SEO is often misunderstood, and that is not strange at all. It is common knowledge in the digital world that SEO is key, and the race is on to figure it out. However, SEO has been brutally misrepresented and many assumptions and myths are widely believed to be true. The More the Links the Better Too often, when businesses hire someone to do link building, they focus on the quantity of links rather than their quality — but linking is not a numbers game anymore. Invest in content, quality content that will give any search engine reason not to keep a site on the 100th page of the search result. Keywords are everything If anyone thinks this is true, he or she are highly mistaken. Search engine companies have people on their pay role whose jobs are basically to make sure that pages with poor content do not get ranked. Even if the keywords are interesting. The algorithms get trained continuously. One needs to work more on making sure that when they optimize a page for ‘topic X’, what is on the page is actually about the optimized topic. The...

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Things SEO Clients Should not Worry About https://www.ssamedia.com/things-seo-clients-not-worry/ https://www.ssamedia.com/things-seo-clients-not-worry/#respond Wed, 18 Jan 2017 15:50:00 +0000 https://www.ssamedia.com/?p=10436 When someone or a business venture hires an SEO expert to optimize a website, there are some elements of concern mostly to the success of the optimization campaign. As well known to most people, SEO is not IT. SEO is active marketing of a website, so the person hiring should be involved in the campaign from its conception to its conclusion. One should not let the SEO expert to manage the whole process alone and hope that it turns out as expected. Also, it should be noted that SEO cannot do a perfect job if they are constantly being bothered by the person hiring. It is evident that success of the campaign is expected by the person seeking the SEO, it is best if some of the details are left to the SEO expert. Rankings The primary job of the SEO is to help a business grow its online presence. Getting to the top of search engine ranking is just a part of the SEO’s job. However, it also good to remember that it is just one piece of the puzzle and one should never take it as if it is the main the aim of the SEO. With that being said, SEO never neglects rankings, after all, they have just realized that is one of the parts that brings success to an online business presence. Clients should not focus much of their attention on getting to the top ranking in the search engine because it probably may never happen. How much as it may feel really exciting to get to the top sometimes a strong third or fourth ranking may mean better conversion than the top spot. Having 100 keywords in the top ten is valuable than a single top spot. Interacting on all social platforms Nowadays it seems...

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Tools to Improve an SEO Campaign https://www.ssamedia.com/tools-improve-seo-campaign/ https://www.ssamedia.com/tools-improve-seo-campaign/#respond Fri, 13 Jan 2017 15:44:19 +0000 https://www.ssamedia.com/?p=10433 The way the world thinks, acts and talks about SEO is always changing, as such is it important to keep up with the changes or risk being left behind. One needs to stay in touch with the latest trends in the industry and use numerous tools as well as resources to get the most of a digital marketing strategy. To create a strong brand and continue to maintain value in the market, one will need to not only utilise some SEO tools, but they will also need to understand them and how they work. The SEO world as stated before is one that is always changing therefore following the best practices, and implementation of right approaches will lead to further learning and growth. SEO tools One can determine how an SEO campaign is performing and functioning by using some tools. Reviewing the metrics with these various platforms and trying to figure out the areas that can be improved will get the most out the marketing strategy Google Analytics: search engine company Google provides the most valuable data of user behaviour and a clear understanding of how a website is performing. This will also help track and test performance so as to increase sales and leads. Constant reviewing of metrics to see traffic growth as well as making adjustments to the campaign to see high bounce rates or pages that have the largest number of exit rates. The tool is for free as well. GTmetrix: GTmetrix plays a crucial role in the SEO toolkit. It is a free tool that examines the page speed as well as informs the areas one needs to improve on their site. The tool notifies with scheduled monitoring to help keep track of a campaign’s performance. This toolkit is also free. Panguin Tool: this free tool...

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SEO Techniques That Should not Be Used https://www.ssamedia.com/seo-techniques-not-used/ https://www.ssamedia.com/seo-techniques-not-used/#respond Sun, 08 Jan 2017 15:34:21 +0000 https://www.ssamedia.com/?p=10430 Some SEO techniques are considered tried and true, but they are no longer valid. This is because the search engines are evolving as much as modern day technology. The techniques are not dangerous when you consider them; they are just outdated, and they do not give the site owner the ranking they may want. The methods are most common in the business, and people are losing valuable time and resources trying them over and over again only to see them fail. These techniques that should be avoided include: Optimized Anchors Optimized anchor is an anchor text which uses keywords to help with ranking. This method used to work a great deal in the past, but nowadays it does not and while some people may still be using it, it is risky as it can ruin a site’s SEO penalization. On the other hand, there are safe anchors available, like the use of naked URLs and branded URLs. All in all, one should look at using safe anchors other than optimized anchors. Relying on link-backs other than content For a long time, any people had the idea that by putting many links on a site will help boost the authority of the site as well as get higher rankings and a huge number of search traffic. While link-backs are important in SEO, they are not the only component of SEO. For an SEO to be effective, it needs to have a significant sum of several parts. That cannot be achieved by just pushing one technique to the extreme. All the parts need to be used to achieve an effective SEO. Links should not be ignored in any SEO but should be kept balanced with the entire suite of SEO. Quantity of links over quality Purchasing of backlinks is fast and easy...

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Keeping SEO Clients Engaged https://www.ssamedia.com/keeping-seo-clients-engaged/ https://www.ssamedia.com/keeping-seo-clients-engaged/#respond Thu, 05 Jan 2017 15:23:32 +0000 https://www.ssamedia.com/?p=10426 The SEO field is one that keeps on changing on a daily basis which is making it a difficult job trying to keep up with the search engines. It is a job that requires consistent management as well as upkeep. The role of SEO is becoming increasingly important in today’s business world. It is becoming clearer to people that SEO is not just about getting the top spot on the search engines. The clients who seek SEO services are now looking to make more sales, and that does not necessarily mean that the top spot guarantees that in the long run. As such, understanding clients and their needs can be a difficult task for most SEO service providers. There can be some factors that can help in creating a robust and long-lasting relationship with these clients. Go Multi-Channel Some SEO service providers rely mostly on organic and paid search traffic as a way of generating leads and getting customers for their customers. The truth is, by just relying on these channels alone is not effective as a long-term business strategy. The most successful marketing agencies have been built on proper multi-channel processes as a way of providing a complete marketing strategy for their clients. To most SEO clients who are looking to get ahead in their field, any SEO service provider that just focuses on the organic search traffic is not worth it. The clients are looking for agencies that can convert the traffic in as many different ways as possible. Honesty about the Numbers It is crucial to creating trust with the clients where the numbers are involved. If an agency reports traffic data to clients on their ongoing performance based solely on traffic data, this might be more of a disservice to customers if the company does not...

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Ways to Maximize a Brand’s Online Presence https://www.ssamedia.com/ways-maximize-brands-online-presence/ https://www.ssamedia.com/ways-maximize-brands-online-presence/#respond Thu, 29 Dec 2016 14:15:28 +0000 https://www.ssamedia.com/?p=10422 In this digital day and age, it is becoming increasingly important for any brand to establish a strong online presence. That is why SEO and other techniques have become very familiar to people who are pursuing business nowadays. A strong online presence for any brand equal brand awareness in this day and age. How one presents their brand online is more or less the first meeting the business gets with potential customers. The brand should be what most customers can relate to when the entrepreneur is not around, and consider how much time people spend online; it is vital to building a strong online presence. For a brand to be successful online, it needs to be authentic, reliable and most importantly recognizable and set apart from competing brands. For a brand to be considered credible by customers, it must be highly visible that will give customers some sense of assurance. With that being said, how can one maximize a brand’s online presence? Consistency with branding It is vital for any brand to display a consistency in brand strategy along with all the online channels. This helps in creating recognition for the brand, to get the name recognized is one of the most important aspects of maximizing a brand’s online presence. Any business may use the various social networking sites; the company may also use its website to promote its brand further. Blogs, document sharing sites among others may also be used consistently to grow the brand’s presence. Social Media This might be most common and the most cost effective way of online marketing nowadays. May it be the company is small or large, social media has been proving very effective in making most brand visible online. Social media also increases brand loyalty among customers and provides a well worked out...

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